Business advice
and accounting

Our purpose is to help you on your journey as you grow. Learn more about our history, partners and purpose.

Our purpose is to help you on your journey as you grow. Learn more about our history, partners and purpose.

Your partners for Business Service and Advisory, Taxation, Audit, Business Valuation, Forensic Accounting, Fraud & Risk and Business Valuation Services.

Whatever your business, industry or family office, from local or international institutions we bring extensive expertise.

We're one team with a purpose and passion for what we do. Learn about our culture and career opportunities available to you.

Uncovering insights, trends and inspiration to help business grow in an ever-changing world.

We are always looking for ways to engage and give back to our community.

Telephone: +612 9283 1666
Email: admin@esvgroup.com.au

Level 13, 68 York Street,
Sydney NSW 2000

Why us

Our purpose is to help you on your journey as you grow. Learn more about our history, partners and purpose.

What we do

Your partners for Business Service and Advisory, Taxation, Audit, Business Valuation, Forensic Accounting, Fraud & Risk and Business Valuation Services.

Who do we help

Whatever your business, industry or family office, from local or international institutions we bring extensive expertise.

Work with us

We're one team with a purpose and passion for what we do. Learn about our culture and career opportunities available to you.

What we think

Uncovering insights, trends and inspiration to help business grow in an ever-changing world.

Working to give back

We are always looking for ways to engage and give back to our community.

Contact us

Telephone: +612 9283 1666
Email: admin@esvgroup.com.au

Level 13, 68 York Street,
Sydney NSW 2000

Features of an effective CSR strategy

29 March 2021

by Brooke Steedman

Following our previous article; New Year; New… CSR policy? we continue our series with an article discussing the features of an effective CSR strategy.

Building an effective CSR strategy allows businesses to have an influential impact on causes they’re most passionate about. It can also reinforce a company’s image, empower employees, and boost morale as a result of activism for important social issues.

There are many factors to consider when compiling a CSR strategy, including what the business wishes to achieve with the policy, and what timeframe this should be accomplished over. The United Nations Sustainable Development Goals provide a great framework that can be utilised by businesses when developing their own program.

Whilst there are 17 different goals – you don’t have to hit all of them in year 1. They can (and should) be used to provide some guidance on what areas of sustainability align to your business and values and offer some direction for your CSR policy.

Some of the features of an effective CSR policy include:

  • There is a committee / someone in charge of the implementation and running of the strategy. This will ensure that it actually gets done and doesn’t get lost in the noise when your busy season kicks off. This is a good opportunity to invite employees to get involved if they are interested in this area;
  • The strategy should link to the businesses cultural values / value proposition. This will provide motivation to follow through, as it’s something that the business “cares” about;
  • Create measurable outcomes and track progress. This will help with accountability, and it’s also motivating to see the progression. Further to this, share the progress with the rest of the business and any other stakeholders.
  • Consider different ways that the business can engage with social partners. An effective CSR policy won’t just have cash donations to a wide range of charities but will also consider offering services / time / resources to selected partners in order to maximise the impact.

In essence, an effective CSR policy is one that your business will stick to and one that provides value to charity’s or social partners that the business really cares about. It’s a great opportunity to be creative in delivering value and making a difference in the community – a chance to make a real impact.

If you would like some additional support or assistance with creating an effective CSR strategy, or reviewing your current policy, please reach out to your ESV engagement partner.